Sunday, August 23, 2009

A Misleading Headline

Dear Organic Consumers Association,

Thank you for your efforts to distribute information about food, how it is produced, and how it is politicized.

But the Burning House is going to have to chit you over this misleading headline:

"White House Decries Ads Calling for Healthier School Lunches"


Y'all know very well that that wasn't what the White House was objecting to. What they objected to was the mention of the Obama children in the ad. A bit extra-sensitive, perhaps, since the kids didn't appear and are not mentioned by their first names. Apparently the request to take the ads down was just that, a polite request to the Physicians Committee for Responsible Medicine. It all seems rather civil and not at all what the headline suggests.

The headline on the OCA website, which links to the actual story, suggests the Administration had a problem with advertising healthier school lunches. That just isn't the case.

This sort of sly re-framing of a story is not okay when Fox News does it, and it's not okay when the OCA does it, either.

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